iPhone Websites in Italy
Well, Italians now have iPhones, but how has the Italian web reacted to the every growing thirst for information about Apple’s latest cult product?
Yes, this week Blog from Italy is focusing on Italy’s summer hit - the Apple iPhone.
In this post, I’ll show you which iPhone websites turn up on the first page of search results when someone does a search for ‘iphone‘ on Google.it - Google Italy. The results are potentially a little worrying, as you will find out. Read more
Pasticceria Scarpato - Nice cakes, shame about the website
I won’t say how I found out about the site of Italian biscuit and cake maker, Scarpato, but I decided to check it out. Well, I do like Italian food and one of the aims of this blog is to do a little promotion of all things Italian.
So, off I went to have a mosey around.
What I found was a very interesting selection of Italian cakes and pastries, plus a few other goodies, as you can see in this .pdf version of their 2007 Christmas catalogue. Check out the fun turkey and piggy cakes on pages 16 and 18. Very original. However, although these temptations may well tempt you, there is nowhere on Scarpato’s clean looking site that I could find that actually tells you where you can lay your hands on these scrummy looking delights. Neither within Italy or any other countries.
Not knowing where you can find these things is one thing which lets Scarpato’s otherwise nice little site down, the other thing is that the site is only half in English, and even though you may click on the little US/UK flag, this does not guarantee that everything you will see is in English. Maybe I could rustle up a little translation work from them!
What a great shame - lots of tempting treats all locked behind a virtual window. Another wee problem is that many of the cakes are shown on the main site in their decorative wrappings, but you cannot see what the actual cake looks like.
Yes, I know you could try to contact this company via email or phone, but it would save their and yours if they invested a little more effort in their website. I hope they do.
I might ring the Verona based Scarpato up and gently bend their ears over these little oversights.
PS Please let me know if you have heard of this company. I think I have seen their stuff on sale in the shops here, but I don’t think the Scarpato brand has been etched into my brain in the same way as Barilla, for example.
Italia.it isn’t.
It was supposed to have been a shop window to Italy, a tourism web portal par excellence, but it has turned out to be a 7 million Euro white elephant. If you try to visit, www.italia.it, you won’t see too much. All I’ve been getting is server timeouts. Brutta figura time.
Crazy if you ask me. At least they could run a flash presentation showing photos of Italy, and even a few links to regional tourist boards wouldn’t go amiss, but there is nothing, zero, nil, nada. The site is still listed on Google too, but you cannot get to it.
Apparently, those that were setting this thing up could not agree on much, so the project has been shelved for the immediate future. Madness, the most valuable domain name in Italy is not even running Google Ads. And I’m pretty sure that there would have been more than a few people willing to run other ads on this domain, at least while someone was deciding what to do with the project. This would have produced at least some income.
Italy frustrates once again.
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