Italia.it isn’t.
2 viewsIt was supposed to have been a shop window to Italy, a tourism web portal par excellence, but it has turned out to be a 7 million Euro white elephant. If you try to visit, www.italia.it, you won’t see too much. All I’ve been getting is server timeouts. Brutta figura time.
Crazy if you ask me. At least they could run a flash presentation showing photos of Italy, and even a few links to regional tourist boards wouldn’t go amiss, but there is nothing, zero, nil, nada. The site is still listed on Google too, but you cannot get to it.
Apparently, those that were setting this thing up could not agree on much, so the project has been shelved for the immediate future. Madness, the most valuable domain name in Italy is not even running Google Ads. And I’m pretty sure that there would have been more than a few people willing to run other ads on this domain, at least while someone was deciding what to do with the project. This would have produced at least some income.
Italy frustrates once again.
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