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Interesting Italian Drinks – If You Can Find Them

November 30, 2009 Italian food 9 Comments

You’ve been to Italy, either on vacation or on business and you’ve tried an interesting new drink here – and I’m not talking wine  – you even made a note of the name on your iPhone or Blackberry.  Maybe you photographed the bottle with your mobile phone camera.

Let’s say, for the sake of argument, that the drink you tried, and liked, was ‘Braulio Riserva’ bitter.

Once back home, wherever that may be, you hunt high and low for a bottle of Amaro Braulio Riserva.  Aside from a couple of online stores which quote scary prices and terrifying delivery charges, you just cannot find Braulio Riserva anywhere.  You become somewhat desperate and even resort to leaving a comment on some Blog from Italy or other, in the hope that this may help you in your quest.  No joy though.  You resign yourself to having to wait until the next time you go to Italy, or, you buy a bottle of whisky.

Braulio's herby Bitter

Braulio's herby Bitter

The funny thing is that while certain Italian drinks can be devilishly difficult to find outside Italy, Scotch Whisky, shipped all the way over from the rugged and bleak highlands of Scotland, is to be found in abundance in Italy.

If the Scottish can sell whisky here in Italy, and, for that matter all over the world, then why oh why can’t Italians sell more of their interesting drinks outside of Italy?

The Scotch situation borders upon ‘selling coal to Newcastle’, in that Italy already has a very passable spirit called Grappa.  Between you, me, and the gatepost, I prefer Grappa to Scotch.  Now, before any Scottish readers go off in a huff muttering expressions such as ‘ignorant Sassenach’, or worse, under their whisky-soaked breaths, I do like whisky, and I like it rather a lot.

The trouble is the whisky I like costs a bomb, whereas the grappa I like does not.  Yes, I wish I were a rich man.

After going through the wood, up the garden path, round the house and back again, the point I’m trying to make is non-Italians, like me, do quite like some very Italian tipples.  Aside from the Braulio Riserva scenario which was based on a comment left here on Blog from Italy, there are other examples.

Potentially Popular Italian Drinks

My father, who is over seventy and would admit to not being the world’s greatest whisky fan, quite likes a drop of Grappa from time to time, and he’s happy when he sees a bottle or two on the shelves of his local supermarket all the way up in his northern England neck of the woods.

Other non-Italians, including me, quite like that Italian lemon drink Limoncello, particularly in the summer.

As I mentioned at the start of this post, I’ve even had a person on Blog from Italy trying to track down the super-sophisticated version of an Italian bitter drink Braulio, Braulio Riserva.

I’m pretty sure that liquorice, or licorice, fans would love the lovely Eclisse liquorice liqueur, which I have written about before.  Then there is the eggy Floriovo wine, which is quite simply delicious.  And there are others too.

Huge Variety of Italian Grappa

All sorts of Grappa

All sorts of Grappa in Italy

Italy’s whisky equivalent, grappa, for instance, comes in many different varieties, or should that be ‘flavours’.  Aged Grappa is not at all bad as a winter tipple either.  Then there are all the fruit flavoured Grappas, and my personal favourite – honey Grappa.

At the moment I’ve got some Grappa alla Ruta lurking in what passes for my drinks cabinet. The bottle is half empty, which will give you some idea as to how well it goes down, or give you the impression that I am a total alcoholic – snot strue, h-honest.

There are, of course, a few Italian brews which I don’t like too much, but I would never tell anyone else not to try them, because my taste is not necessarily the same as theirs.

Why should I be thinking about this Italian drink stuff?  Firstly, Christmas is just round the corner and one starts to ‘think drink’ at this time of year, and secondly, and more importantly, there are lots of Italian drinks I like, and I think others would like them too.  They would probably buy them, if they could do so without having to jump on a plane.

Not Many Italian Drinks Sold Abroad

It is a shame that many interesting Italian drinks, other than wine, are not available outside of Italy.  This lack of availability may even represent a lost business opportunity for some Italian drinks manufacturers, or even some foreign drinks importers.

Martini, Amaretto and Cinzano are international names. Why not Braulio Riserva? Or Il Mallo Nocino Riserva, for that matter?  Il Mallo Nocino what?  More on the Mallo another time, but you can always go google ‘nocino’ in the meantime.

What’s your favourite Italian drink?

As I said, honey Grappa is mine, even if my own list of Italian drinks worth trying is not exactly short, hiccups he.  I do like Floriovo too.

All these interesting Italian drinks are yet another good reason to come to Italy!  Would be nice if you could find them in shops upon your return home, would it not?

Those interested in knowing a little more about Grappa might like the ‘Grappa Diaries‘ blog.

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Currently there are "9 comments" on this Article:

  1. [...] post: Interesting Italian Drinks – If You Can Find Them Tags: are-not, business, italian, lack, may-even World [...]

  2. Joe T. says:

    Alex, I was about echo your sentiment and ask: “if the Swiss can sell Goldschlager abroad, then why can’t the Italians sell more Italian drinks abroad?” Then I looked up Goldschlager on Wiki and found that it is really an Italian-made drink, albeit with “Swiss roots”. Not that I like the stuff — it’s one of the few liqueurs or “schnapps” that I don’t have a taste for.

    I do know a very well-placed attorney/lobbyist/former heavyweight politician in Las Vegas who is well experienced with selling and marketing unique foreign alcoholic beverages in the US. If you want, I can make the introduction… there would have to be a middle-man (presumably you) who could put the deal together.

    • Alex Roe says:

      Hi Joe,

      I had not heard of Goldschlager before – I’m not a huge schnapps lover though – like you.

      Names can be deceptive – move close to the borders and Italian products can have German and French sounding names – depending on where you are. I imagine a few Swiss and French products have Italian sounding names too!

      “I do know a very well-placed attorney/lobbyist/former heavyweight politician in Las Vegas who is well experienced with selling and marketing unique foreign alcoholic beverages in the US. If you want, I can make the introduction… there would have to be a middle-man (presumably you) who could put the deal together.”

      Interesting Joe. I’ll have a think about that – but it’s what I was thinking of to an extent. A middle-man with some knowledge of exporting alcoholic beverages might be better than myself though… Still, something to mull over. Thanks.

      Alex

  3. Joe T. says:

    “mull” over – pun intended?? :)

  4. Like you, I *heart* limoncello! I also like crema limoncello which I’ve NEVER seen in my Texas hometown. Here in Calabria we have an assortment of coffee-flavored drinks that many people like, too! You gotta down here, Alex so you can try them.

    • Alex Roe says:

      Hi Cherrye,

      Limoncello is very morish! And crema di limoncello is horribly good too. As for coffee drinks – love those too – like to hear more about the Calabrian versions.

      When I go back to the UK, the selection of drinks on offer seems dull.

      And thanks for the invite!

      Best,

      Alex

  5. [...] The Nocino I’ve been sampling is made down near Modena by the Distilleria Gavioli Giuseppe & Figli s.r.l. and sold under the Terre D’Italia label here in Italy.  Not sure if it can be found outside of Italy though, but then there are lots of interesting Italian drinks which don’t seem to have ever made it beyond Italy’s boundaries, which was the point of a recent post entitled: Interesting Italian Drinks – If You Can Find Them [...]

  6. Social comments and analytics for this post…

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